Broken Soldiers: Epilogue

Clerisy Entertainment's Broken Soldiers has been running on Eastlink-TV and one may be left wondering what happened to Fabien Melanson.  Here's what happened:
What Happened to the Hunger Striker?

The Our Duty website is have some technical problems, so I am re-posting this here.

If you want to help Fabien, you can give by:

Paypal/email transfer to fabien@ourduty.org

OR
Donations can be made at  TD Bank
Transit #: 05023
Institution #: 004
Account #: 6418137
Name: Jeff Rose-Martland for Fabien Melanson

OR
Cheques & Money Orders
Payable to: Jeff Rose-Martland for Fabien Melanson

Send to: Fix Fabien's House
4 Neville Pl.
St. John's, NL
A1E 2E7

(Regarding the Our Duty site - we seem to have bee caught up in the Google java-browser-hijack along with 20,000 other sites.  If you try to get to ourduty.org via facebook link or a search engine, you get security warnings and/or nothing.  If you click here: http://ourduty.org I hope you will get there.  If not, copy/paste the address into your browser and you will get there fine.  The site itself is safe, the hijacking/malware appears to occurs when coming in from facebook or search engines.  We are working on fixing that.)

Now on The Huffington Post

I am pleased to say that my work is now on the Huffington Post!

A few weeks ago, Our Duty released an analysis of the Veterans' Affairs 2010 Client Satisfaction Survey.  When i sent out the press releases, I sent one to HP.  About a week later, the Canadian editor replied and asked if I could turn it into a blog.  I jumped at the chance; its not often an editor contacts the writer for work.

This is the result.

I'm pleased with it.  Huffington is giving me the opportunity to say what I think about the survey, instead of just analyzing it, and I'm always happy to give my opinion on something. ;)  Huffington are also willing to consider anything else I care to submit.

Here's a bit about my experience with the Post, for those who may be getting their first break.


Huffington does not pay for your articles.  However, given that they have editors and a high-profile, HP is an excellent writing credit.  (As you know, one of the things about being a writer is that you need other people to say you are good, otherwise people don't take you seriously.)

Next: Huffington does not work like a standard press platform.  While they want items that are timely (the editor was concern that I was writing about something from 2010), they also don't seem to suffer from the immediacy of, say, newspapers.  It took about two weeks to get my post up.

Part of the reason for that was scheduling: week 1, the editorial staff was short-handed.  After I bugged and bothered, I finally got a response requesting that I make my submission more timely.  I did a quick edit and had it sent back within 48 hours (it was a weekend, so I didn't rush).  After another week of silence, I needed to be a pain-in-the-ass again:  I had updated my post by hooking it to the federal budget, and budget day was less than 3 days away.  This time, it turns out the Editor was on vacation, but she interrupted her break to give it a read and send it to the posting staff (for which I am grateful).

My advice?  When submitting to the Huffington Post, make your blog timely but not time sensitive.  Write about something current which is either ongoing (say, robocalls right now) but not dated (like Elections Canada officials testifying today).  Huffington is not looking for news-stringers; they have staff that handles that.  What they want from you as a blogger is insight, analysis, and relevancy...but not immediacy.

It helps if you give the blogs-section a good skim before you begin; that should give you some good ideas on timeliness.

So I need to offer special thanks to Danielle Crittenden, both for giving me the opportunity and for putting up with my impatience.  You should check out her blog as well.  There a great article on vaginal drinking.  (no, I'm not making that up.)

On Response Rates

We have a multitude of ways to communicate with each other: phone, fax, email, social media, instant messaging.  I'm sure if I looked, I could probably even find a telegram service (legit, not stripper).  All this technology, all these ways of contacting the right person to get your issue addressed, and what do these people do? 

Ignore everything.

Phone calls are handled by people who take messages or, more often, by electronic message boxes.  In either case, your message will likely be ignored.  Email goes unread.  E-messages and social media posts go unanswered.  Faxes get shredded or filed, no response.  We have all these communications methods and, when it comes to reaching the person you need to contact, you might as well be standing on the roof shouting for all the good it does.  And the more "important" the person, the less likely you are to hear from them. 

And if you do hear from their assistant, you frequently get the worse-than-silence response: a promise that your issue will be reviewed and you will be contacted.  In other words, stop trying to reach us; we've already trashed your communications.  Then there's the ever-popular out-of-the-office message: "I am out of the office and will be returning on XXX.  If this is urgent, please contact..."  Well, if it’s not urgent, you leave your message and expect that person will get back to you when they ARE in the office.  Apparently, that is not the case.  It seems that out-of-the-office is now an excuse to dump every message that came in during that time, as if they never occurred.

And then, there's my own private hellish torture: the people who contacted ME, and asked/offered something, who then disappear, leaving me clicking refresh on my email every 10 minutes for the next month.

Common courtesy in communications has gone the same way as politeness on the internet: down the sewer of self-importance.  One would think it would be easier to actually speak to the individual than to continue finding new ways of avoiding them. 

So I want to ask, appeal, implore, BEG you to change your methods.  If you don’t now and never will communicate with those who are trying to reach you, then at least be honest about it.  Take your contact info off your websites.  Set your outgoing message to something like "Don't bother; I'm not going to respond." 

And, above all, don't call people; make promises, and then bail.  That is the worst form of rudeness there is.

For their own good.

Whatever happened to pro bono publico? The idea that lawyers would do work to help the public in order to ensure equality before the law and to help individuals who could not afford to pay them? Where did that concept go?

 Last August, the GG said law firms in Canada donate less than 3% of their time to this fundamental legal ideal. 3%? You could have knocked me over with a feather. Because, as near as I can tell, that might be a couple of firms using ALL of their time, while the rest don't do any pro bono work.

 Because I've been pitching a simple case for a veteran who was mistreated. There is nothing complex or convoluted and it should be able to be resolved with a few letters written. I've approached dozens of lawyers and SIX pro bono societies. Response rate? 1. Not 1%, 1 response. And repeated querying of the societies supposedly dedicated to doing this work has not resulted in a single word. In my experience, the GG's estimate is grossly overinflated.

 Which leads me to suspect that every negative thing said about lawyers may be true. Because if not one will step up to help an impoverished veteran, then the profession really believes pro bono pocketo.

Money, money everywhere, but not a cent to help

Since I started fundraising for Our Duty, I have found it very difficult to listen to any news story that discusses money. 

To date, our biggest donations have come from veterans on fixed incomes, who have scraped together a few bucks out of their meagre pensions to support us.  It is amazing that they did and we appreciate every one.

BUT

Listen to any news cast you hear about hundreds of thousands and millions of dollars changing hands, as profit, as waste, as the fine-points in a negotiation, as the net-worth of a company that makes crap.  All that money, flowing all around.  And people like me, who are out there trying to fix a problem or make the world better; we have our hands out, saying please help me help others.  And the money whirls past, like in some pathetic game show booth.

A percent of a percent of the funds being discussed would turn any organization into a major force.  If would take operations out of basement or garage and into an office.  It would let the volunteer staff stop worrying about their own bills and focus on doing what they do best.  It would enable travel to significant events.  It would buy ads to help spread the messages.

But you try getting those funds.  Damn near impossible.

I'm afraid to add up the number of volunteer hours behind Our Duty or to tally the costs we have contributed.  I don't want to know how much we have donated because then I will be even more angry and disillusioned.  Especially since I know a lot of that time and energy has gone into fruitless funding appeals.

And the most aggravating part is the silence.  Letters, emails, phone calls, faxes - most are completely ignored.  Perhaps 1 in 1000 actually gets a response and that’s a 'no'.  The rest just disappear, like you flushed a great wad of your time and effort down the toilet.

The Haves not only won't help, they won't even listen.  Which creates our current situation:  Those with the least to give, give the most.

And that is heartbreaking.

Dear Jeff Skoll

(Yes, this is a letter to Jeff Skoll.  You may read along.  You may even comment.  Even better, you can print this off and give it to Jeff, if you know him.  For that matter, if you know someone of similar mind and bank account, you can give this to them, too.)

We don't know each other and we probably don't have much in common.  I've shopped on eBay, I write, and I'm Canadian.  That's probably the end of the list.

Oh, one more thing: I also champion the underdog.

I've read a lot about your philanthropy over the past 24 hours, and I admire the way you are approaching it.  Good job.  I am always glad to see someone following their moral duty, especially when the only thing driving it is their own drive.

In fact, I have admired many who have done this: people who stick to their guns, who declare that a thing is right, and who do it regardless of harm to themselves.  I have a list of names: Romeo Dallaire, Linda Keen, Pat Stogran...and you.  And others.  Oh, its not that giving away your money is the big deal; many wealthy do so.  It is the WAY you are doing it.  I can see that you are personally involved in doing what is right and your money happens to be the tool you have handy.

As for me, I too feel this drive, this thing inside that tells me to stand up and point at things that are wrong.  18 months ago, this drive kicked in as I watched a man lose his job for standing up for what is right.  Col Pat Stogran, Canada's first Veterans' Ombudsman, lost his position because he was too outspoken.  Upon learning this, his first response was "Oh, you thought THAT was outspoken???  Tune in to tomorrow's press conference!"  And so he did hold a press conference and he blew the lid off a slew of problems at Veterans' Affairs.

Citizens like you and I, we don't pay too much attention to veterans.  We know people enlist in the RCMP and the Canadian Forces.  We know they get hurt and killed.  We stand proud of Canada's role in peacekeeping.  We wear our poppies on Remembrance Day.  But otherwise, we don't think much about them.  Part of that is because we don't want to think too much about the horrors they see and the things they endure.  The other part is that we think they are taken care of.  After all, this is Canada!  Of course they are looked after!  No one would even debate the need and there has never been a debate about funds.  We pay our taxes, secure in the knowledge that, of all government departments, Veterans' Affairs will be run properly and the vets looked after.

Which, of course, is completely naive when you think about it.

But Col Stogran changed all that for me.  He told me, a civilian, what was really going on.  And the veterans themselves, in comments on the press coverage, also told me the horrors of this department.  Within 48 hours, I had found the Col and offered to help spread the word (having some measure of social media skills).  He accepted.

A week later, I had a campaign, a website, and a name for the organization: Our Duty.  The purpose?  To fix Veterans' Affairs and to make sure that we take care of our veterans, at least in the way we thought we had been.

What's wrong over there?  Well, there's the big things: failure to cover exposure to Agent Orange/White/Purple and depleted uranium.  Pension clawbacks.  Replacing a monthly pension with a much smaller lump-sum award.  Then there's the small things: thousands of pages of policy.  Staffing problems.  Case mangers carrying a load of 1000+ claims.  Years-long processing times and decades long appeals processes.  And then there's the dirty things: passing around the private medical files of any critic.  Cutting benefits to those same critics.  Trying to get veterans who stand up for themselves committed to mental hospitals.  Yes, Jeff, its happening in your Canada.

Outraged?  So am I.  Motivated?  Well, I am.  So much that I have been labouring long and hard this past year-and-a-half.  OurDuty.org has become Our Duty Inc - a registered not-for-profit.  We even have a board of directors.  And a bank account containing $10 (our treasurer's recycling money).

And that's the problem: Our Duty is broke.  We have the drive to make things happen.  We have the knowledge and will to solve the problems.  We have the desire to stand and declare That Is Wrong!

But we don't have any money to do it.

We've donated thousands of hours in manpower, and we would gladly do so again, if we could just figure out how to pay our bills.  Our Duty could have a major impact, if we had enough cash to buy a few ads once in a while, to help spread the word.  And if we weren't all stressed out about making ends meet.  Because, as you know, advocacy doesn't pay.  At least, advocating for veterans doesn't pay.

In the land of the government grant, we can't get funds. Veterans' themselves are broke. The provinces say that veterans are a federal issue.  The Feds are hardly going to fund a group that is critical of them.  Philanthropists don't want to upset the government by funding advocacy.  And no one wants to sponsor a group that speaks truth to power.

Except, perhaps, you.

Jeff Skoll, you like underdogs?  Here's one.  Our Duty, a group of rogue citizens committed to fixing an entire government department, provided we can find a way to feed our families while we do that.

Jeff, you're a Canadian.  You know how important those uniforms are, the blue beret and the red serge.  You know what the Battle of the Somme means.  And Rwanda.  And Suez.  Haiti.  The Balkans.  Afghanistan.  And so on.  You know that Canada made those commitments and sacrifices, not for glory, but for humanity.  We have sent our fellow citizens to the furthest outposts of the globe, to bring peace and aid, or, when everything else fails, to bear witness to atrocities so that someone will know.  Our fellow citizens answer to call to fight, to rescue, to bag sand and shovel snow, to fly in blizzards and to march on ice, to get maimed or killed, because it is necessary.

Jeff, my fight is also necessary.  Someone, some civilian, an unbiased third party, needs to wade into this fight and bring stability. Veterans are biased one way; politicians and bureaucrats the other.  Citizens are the employers of both sides.  We can make the peace and fix the problems.  We can do it.  All it takes is clarity of vision, will to change, and drive to labour.  And a few bucks to pay for the gas.

Jeff Skoll: your veterans need you.  Your government needs you.  Your nation needs you.  I need you.  Will you help me make this right?

Best Regards,
Jeff Rose-Martland
President, Our Duty inc.
http://ourduty.org

P.S. I am putting this letter into an electronic bottle and casting it adrift on the seas of cyberspace in the hope it finds you.

Communications Pro seeks income!

I've been looking for a paying gig for a while now. (Volunteering is great but it doesn't pay the bills.) I've done the usual upload-your-resume-to-our-site (and wonder for 6 months if we receive it, looked at it, or if the network just dumped it in the recycling bin in order to save everyone a lot of bother) and so-far, it's been a fruitless activity. So I'm putting it out there for the world to see. If you think my skills can fit your needs, contact me!

Employment or contract. Free consultations.
---------------------------------------------
Jeff Rose-Martland's Resume - 12 July 2011
Jeff Rose-Martland

139 Campbell Ave , St. John’s, NL , A1E 2Z7 , (709) 739-1842 , rose_martland@yahoo.ca          



Profile



-        Media professional with 26 Years combined experience [Traditional, New, and Social media].

-        Expert Social Media Marketer and Internet Content Developer.

-        11 Years experience in Public Relations and Promotions.

-        Proficient researcher with exceptional planning, organizing, and problem-solving skills.

-        Veteran of fast-paced environments who is able to achieve excellent results under pressure.

-        Accomplished and award-winning author.

-        Professional speaker who delivers messages effectively to diverse audiences.

-        Talented communications professional able to develop and execute strategies for target groups.



Attributes

-      An exceptional communicator: passionate, engaging, and highly creative.  Organized and detail oriented, a dynamic individual who sets priorities and achieves deadlines.  An enthusiastic, results-oriented professional who works equally well independently or with a team.  Superior interpersonal communications skills.  Talented leader in customer service.



Professional Experience



PUBLICITY & PUBLIC RELATIONS

-        15+ Years experience in promotions.

-        12+ Years experience in public relations.

-        Communications Director for Hunger-Strike Veteran Fabien Melanson, solely designed and

executed the media campaign.

-        Communications Director for Our Duty

-        Publicity director and keynote speaker for the provincial committee of the Canadian Veterans

National Day of Protest rally, 6 November 2010.

-        Developed and conducted media campaigns for advocacy, book promotion, and live

entertainment.



COMMUNICATIONS

-        15+ Years experience as a writer.

-        11+ Years experience as a radio announcer.

-        3+ Years experience as frontline customer service agent in a contact centre environment.

-        Author of three books: Game Misconduct, Call Centre: The Musical, and Please Hold! Ruminations of an

Agent.

-        Writing credits include The Newfoundland Quarterly, The Telegram, Broadcast Dialogue, NL Press,

Canadian Stories, The Hill Times, The Montreal Tribune, and other national newspapers.

-        Ambassador Team - Communications Sub-Team, 2006-08, Convergys Customer Management.

Responsible for creating content for monthly internal publication.



SOCIAL MEDIA and INTERNET

-      16 Years experience in Internet use and electronic communications

-      14 Tears experience in Social Media, from chat rooms to current trends

-      Highly skilled in the use of Facebook, Twitter, Blogger, YouTube, MySpace, LinkedIn,

EmpireAvenue and other social networks for promotion.

-      Manage online presence for freelance work, Game Misconduct (novel), and Our Duty (advocacy).

-      Social media consultant and publicist for veterans’ advocacy groups and events.

-      Manage two websites: design, generate content, basic HTML knowledge.

-      Knowledgeable of embedding techniques and multimedia site content.

-      Generate and distribute content via blog. Experienced live-blogger for events.

-      Proficient with Search Engine Optimization and Analytics.



Select Accomplishments

-      Recipient of the 2005 Percy Janes First Novel Award.

-      President of advocacy group Our Duty.

-      Provincial Coordinator 2010 Canadian Veterans’ National Day of Protest - NL.

-      Guest Panellist for the 2010 Winterset in Summer literary festival.

-      Finalist for the 2009 CBC Creative Non-Fiction Award.

-      Guest lecturer in 2009 for Henry Stewart Talks, Contact Center Management, by personal request of

Stagg, A.M. (ed.), former chair of the U.K. Contact Centre Organization



Employment History



-      FABIEN MELANSON – Communications Director, Social Media Coordinator – May 2011 – Present



-      OUR DUTY - Founder, President, Policy Analyst, Public Relations, 2010 - Present.



-      FREELANCE - Writer / Social Media Marketer, 2002 – Present.



-      CONVERGYS CUSTOMER MANAGEMENT CANADA - St. John’s, NL - Customer Service

Representative II, July 2005 - November 2008; Ambassador Team - Communications Sub-Team, 2006 - 2008.



-     UN CONFERENCE ON THE GOVERNANCE OF THE HIGH SEAS AND THE

UNITED NATIONS FISH AGREEMENT - St. John's, NL - Ministerial Driver, May 2005.



-      VOCM - STEELE COMMUNICATIONS - St. John's, NL - Announcer / Operator, 1999 - 2004.



-      JUNO AWARDS - St. John's, NL - Offsite Performance Co-ordinator, April 2002.



-      FREELANCE - Associate Producer, St. John's, NL - Shakespeare By the Sea, 1998; Recycled Shakespeare Company, 1997-1999; Headstrong Todd Productions, 1997-1999.



Education



-      ELECTRONICS COMMUNICATIONS ENGINEERING TECHNOLOGIST

College of the North Atlantic - St. John's, NL - 1989 to 1992.



-      PERSONAL DEVELOPMENT COURSES: Theatre, Video Production, Telecommunications,

Customer Communications, Others - Memorial University and Convergys Online.









Writing Samples and References Available Upon Request.